In the last blog, you have learned about the optimization of your app to get more people to download your app.
But… Our is not millions of downloads for your app, Our goal is millions of users.
These two words download and users may seem similar. Yet, they are very different.
If a person downloads your app and does not use it regularly, he/she will uninstall your app very soon.
Hence, concrete more on users for your app. As we already discussed getting more downloads.
Now, we will concentrate on converting those downloads(who downloaded our app) into users. This is what defines your app success.
Are you ready to learn “how to get more app users?”. Let’s go.
In order to get more users, you need to bring your user to use your app as many times as possible at the beginning.
Also, Your app user should be able to understand “how to use your app? And what problem it solves?”.
Hence, I prefer you to publish your app having a maximum of 5 major features. Such that your user can easily use and understand your app functionality.
But, In the beginning, most of the people who download your app may feel confusion, unable to understand your app well and some may feel difficulty in using your app. Hence, always try to educate your app users by creating YouTube videos, writing blogs, etc…
This will not only help your users to use your app but also this will enhance trust towards your app. This one of the precious work you can do to get more users for your app. There are other ways to convert your app downloaders into app users. Such as…
- Push notifications
- Listen to feedback and adopt
- Regular updates
- Build a strong community on Facebook (or) Twitter
- Promote responsiveness
- Engage with your users thoroughly
Push notifications:-
You are familiar with this method. You will always get notifications from YouTube, Facebook, WhatsApp, Instagram, email etc… Have you noticed that these notifications are taking you to that particular app every day? This is the power of notifications.
This will make users feel an urgency to figure out what they have received in the app. It may be feedback, likes, comments, email, new post etc… Hence… Notifications play a crucial role in developing a relationship with your app users.
Listen to feedback and adopt:-
As I have already told you that making a 100% perfect app at the beginning itself is impossible. That’s the reason why I told you to launch your app with major features. Now… It’s time to collect feedback from your users. Because they might be facing some difficulties in using your app (or) they feel that there is a lack of certain features in your app.
But… Don’t rush to edit your app based on one feedback. It may be due to the phone and their screen size etc… (this is a common problem in native apps). (“If you are new to different types of apps, then read my blog on 3 types of apps you can build”) And also don’t wait for more feedback. What you need to do is to ask your app users directly about that particular feature that you have received in earlier feedback. Then, if most of the people agree with that. Then, it’s time to work on it. And… Congratulations, you have successfully engaged with your app users. And… This will play a crucial role in developing trust in you and your app. Are you ready for the next method to get more users?. Let’s go.
Regular updates:-
As you have received the problems your users are facing. Now, it’s time to solve that app. Updating apps is also well known to you. You will always get notifications to update YouTube, Instagram, Twitter, WhatsApp, email, and so on… And… In every update, you will find the problems they are solving (or) the new features that they are adding to the app. This is how you will also do to your app. You will update your app based on the feedback you have received and asked.
Then, update your existing app with these new features and send your users especially for the user who asked for these features. And… Find out, whether the problem solved or not. By this, your users will become a fan of your app and you. This is what we want and… Similarly, this is where many apps will fail as they won’t take any action on the feedback given by the users. Now, it’s time to increase that bond (or) relationship with your app users. Are you ready to for the next step? Let’s rock.
Build a strong community on Facebook (or) Twitter:-
Now, it’s time to move a further step in your relationship with your mobile app users… By forming a community on which your app users not only engage with you but also with other users. By this, you can share your new updates, features, etc… related to your app directly to your app users. And… They can share their opinions, feedback, advice, help (if that particular user has experience in app development), etc… Your community directly (or) indirectly acts as your team to Increase more users by advising their friends, family, etc. To use your app. Isn’t that awesome?. By this, your users will never miss your activity (or) action towards your app development (updates), your users will act as your backbone.
This is how massive companies enjoying massive growth and success with their app. Now… Are you ready to see another wonderful step to get more users who will truly love your app and trust you?. Let’s go.
Promote responsiveness:-
This is very simple but very effective. Here, you will encourage your app users to share their stories. Like… How they found this app? (Is it by online, community, friends, YouTube videos etc…) What problem this is app is solving for them? How they are feeling about it? Is this the first app they are using (or) have they already been using similar apps?. How do they feel about your app? And do they wish to add any feature?. And so on…
This is how you will develop your relationship with your app users. This method is very powerful. Once your users feel that you know them will generate everlasting trust between you and your app users. But… All the steps which I have explained to you will fail if you neglect this final step I.e.,
Engaging with your users:-
I hope you have understood the reason why other steps will fail if you neglect this step (I.e., engaging with your app users).
You are right. If you don’t reply to their questions, feedback, opinions, suggestions etc… how can you expect a good relationship with your app users?. It’s impossible. Hence, try to respond to every response you will receive from your users either positive or negative. You have to give only positive and trustworthy reply towards your every user no matter what they think about your app( either positive or negative). By this you can convert any downloader who downloaded your app to your app user, this is our major goal for your app success.
Conclusion:
Now you know how to make your users use your all thoroughly by developing a friendly relationship with your app downloaders. Now, it’s time to take action. Please, share your comments about this blog. I love to hear from you. And… Let’s start building a friendly relationship. May I hear about your story which brought you here to my blog? and how you found it?. It will be very helpful to my blog. I will be waiting for your answers.
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